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Special section: Thought leadership in brand management II

Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232

Persistent link: https://www.econbiz.de/10009724787

Assessing the six-station corporate identity model : a polymorphic model

Suvatjis, Jean; De Chernatony, Leslie; Halikias, John G. - In: The journal of product & brand management 21 (2012) 3, pp. 153-166

Persistent link: https://www.econbiz.de/10009569984

How leadership and commitment influence bank employees’ adoption of their bank’s values

Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business ethics : JOBE 101 (2011) 3, pp. 397-414

Persistent link: https://www.econbiz.de/10009272437

Internalising a brand across cultures : the case of IKEA

Tarnovskaya, Veronika V.; De Chernatony, Leslie - In: International journal of retail & distribution management 39 (2011) 8, pp. 598-618

Persistent link: https://www.econbiz.de/10009273254

Classifying, identifying and managing the service brand saboteur

Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 1/2, pp. 151-165

Persistent link: https://www.econbiz.de/10003733054

International branding : demand- or supply-driven opportunity?

De Chernatony, Leslie; Halliburton, Chris; Bernath, Ratna - 2008

Persistent link: https://www.econbiz.de/10003656219

Methodological issues in cross-cultural research : an overview and recommendation

Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234

Persistent link: https://www.econbiz.de/10009702562

"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of business ethics : JBE 162 (2020) 3, pp. 577-592

Persistent link: https://www.econbiz.de/10012208580

Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257

Persistent link: https://www.econbiz.de/10011721789

Brand equity measurement from a formative approach.

Buil, Isabel; Martínez, Eva; Chernatony, Leslie de - In: Cuadernos de Gestión 10 (2010) 03, pp. 167-196

Companies need to measure brand equity to make the best tactical and strategic decisions related to this intangible asset. Therefore, this paper develops a measure of brand equity using a formative approach. Unlike previous research, this study proposes a second-order formative model and...

Persistent link: https://www.econbiz.de/10009001645