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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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An Update of Real-World TV Advertising Tests
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206
Persistent link: https://www.econbiz.de/10008273038
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An Analysis of Real World TV Advertising Tests: A 15-Year Update
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. - In: Journal of advertising research 47 (2007) 3, pp. 341-353
Persistent link: https://www.econbiz.de/10007874350
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ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Interfaces : the INFORMS journal on the practice of … 31 (2001) 3, pp. S56
Persistent link: https://www.econbiz.de/10006274163
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Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.; Green, Paul E.; Wind, Yoram - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
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EVALUATING NEW PRODUCTS
Green, Paul E.; Krieger, Abba M.; Vavra, Terry G. - In: Marketing research : a magazine of management and … 9 (1997) 4, pp. 12-21
Persistent link: https://www.econbiz.de/10007128288
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Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
Wind, Yoram; Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007110101
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What's Right With Conjoint Analysis? - Green and Krieger defend a maligned -- But vital -- Research technique.
Green, Paul E.; Krieger, Abba M. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 24-27
Persistent link: https://www.econbiz.de/10007110102
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FEATURES - TURF Revisited: Enhancements to Total Unduplicated Reach and Frequency Analysis - Going Beyond TURF can help complement and extend existing product lines.
Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 12 (2000) 4, pp. 30-37
Persistent link: https://www.econbiz.de/10007115494
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FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"
Green, Paul E.; Wind, Yoram Jerry; Krieger, Abba M.; … - In: Marketing research : a magazine of management and … 12 (2000) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10007118186