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Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot; Srivastava, Rajendra Krishan - 1994
Persistent link: https://www.econbiz.de/10000896543
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Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009
Persistent link: https://www.econbiz.de/10003835923
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.; Rust, Roland T.; Srivastava, … - In: Journal of marketing 73 (2009) 6, pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
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Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon; Pae, Jae H.; Han, Jin K.; Srivastava, … - In: Industrial marketing management : the international … 39 (2010) 3, pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
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Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan; Wiesel, Thorsten - In: The connected customer : the changing nature of …, (pp. 203-213). 2010
Persistent link: https://www.econbiz.de/10003951891
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Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan; Thomas, Gregory M. - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
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Impact of component supplier branding on profitability
Worm, Stefan; Srivastava, Rajendra Krishan - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William T.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 179-191
Persistent link: https://www.econbiz.de/10010367211