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Higher education institutions : satisfaction and loyalty among international students
Paswan, Audhesh K.; Ganesh, Gopala - In: Journal of marketing for higher education 19 (2009) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10003865248
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Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E. - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10012607670
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B-to-B relationships : a resource, knowledge, and capability (RKC) perspective
Paswan, Audhesh K.; Panda, Swati - In: Industrial marketing management : the international … 91 (2020), pp. 92-99
Persistent link: https://www.econbiz.de/10012421682
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Art infusion in retailing : the effect of art genres
Naletelich, Kelly; Paswan, Audhesh K. - In: Journal of business research : JBR 85 (2018), pp. 514-522
Persistent link: https://www.econbiz.de/10011815641
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National versus private brand : a regulatory focus perspective
Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
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Beyond the shadow of a doubt : the effect of consumer knowledge on restaurant evaluation
Naderi, Iman; Paswan, Audhesh K.; Guzman, Francisco - In: Journal of retailing and consumer services 45 (2018), pp. 221-229
Persistent link: https://www.econbiz.de/10011930005
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Narcissistic consumers in retail settings
Naderi, Iman; Paswan, Audhesh K. - In: The journal of consumer marketing 33 (2016) 5, pp. 376-386
Persistent link: https://www.econbiz.de/10011553772
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Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin; Paswan, Audhesh K.; Tieslau, Margie A. - In: Journal of global marketing 29 (2016) 1/5, pp. 233-246
Persistent link: https://www.econbiz.de/10011654414