//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors Influencing Successful...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
53
Markenführung
46
Markenartikel
34
Brand
31
Brand image
30
Consumer behaviour
29
Markenimage
26
Brands
22
Konsumentenverhalten
21
United Kingdom
15
Brand equity
9
Employees
9
Ireland
9
Brand extension
8
Großbritannien
8
Markenpolitik
8
Markentransfer
8
Bank
7
Irland
7
Spain
7
USA
7
United States
7
Brand extensions
6
Brand identity
6
Führungsstil
6
International marketing
6
Leadership style
6
Marketing
6
Advertising
5
Banking
5
Corporate culture
5
Financial services
5
Produktmanagement
5
Social Web
5
Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand love
4
more ...
less ...
Online availability
All
Undetermined
72
Free
3
Type of publication
All
Article
205
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
research-article
36
Aufsatz im Buch
8
Book section
8
conceptual-paper
6
Reprint
5
Collection of articles of several authors
3
Sammelwerk
3
Bibliographie
2
Case study
2
Fallstudie
2
Mehrbändiges Werk
2
Multi-volume publication
2
review-article
2
case-report
1
non-article
1
review
1
more ...
less ...
Language
All
English
134
Undetermined
98
Spanish
2
Author
All
De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Hem, Leif E.
14
Martínez, Eva
13
Bravo, Rafael
12
Iversen, Nina M.
12
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Pina, José M.
8
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Martinez, Eva
6
Montaner, Teresa
6
Abimbola, Temi
5
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Pina, Jose M.
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
Journal of business research : JBR
22
European Journal of Marketing
18
European journal of marketing : EJM
16
Journal of marketing management : MM
16
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
Marketing Intelligence & Planning
6
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Marketing theory
4
The journal of brand management : an international journal
4
International Marketing Review
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of retail & distribution management
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
more ...
less ...
Source
All
OLC EcoSci
81
ECONIS (ZBW)
78
Other ZBW resources
47
RePEc
18
USB Cologne (EcoSocSci)
9
BASE
1
Showing
51
-
60
of
234
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
52
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
53
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
54
Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez Salinas, Eva
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
Saved in:
55
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
56
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
57
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
58
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Saved in:
59
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
60
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->