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Mauborgne, Renée
47
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4
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4
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CREATING NEW MARKET SPACE - Head-to-head competition can only net you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different c...
Kim, W.Chan
;
Mauborgne, Renee
- In:
Harvard business review : HBR
77
(
1999
)
1
,
pp. 83-94
Persistent link: https://www.econbiz.de/10005971287
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22
VALUE INNOVATION: THE STRATEGIC LOGIC OF HIGH GROWTH
Kim, W.Chan
;
Mauborgne, Renee
- In:
Harvard business review : HBR
75
(
1997
)
1
,
pp. 102-115
Persistent link: https://www.econbiz.de/10005986935
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23
Procedural Justice, Attitudes, and Subsidiary Top Management Compliance with Multinationals' Corporate Strategic Decisions
Kim, W.Chan
;
Mauborgne, Renée A.
- In:
Academy of Management journal : AMJ
36
(
1993
)
3
,
pp. 502-526
Persistent link: https://www.econbiz.de/10006121711
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24
A ORGANIZATIONAL DYNAMICS - Blue ocean strategy: From theory to practice Af:140
Kim, W.Chan
;
Mauborgne, René
- In:
Operations research, Management science : OR MS ; the …
45
(
2005
)
5
,
pp. 489-492
Persistent link: https://www.econbiz.de/10006500110
Saved in:
25
Blue Ocean Strategy - Break free of zero-sum games
Kim, W.Chan
;
Mauborgne, Renee
- In:
Leadership excellence : the magazine of leadership …
24
(
2007
)
9
,
pp. 20
Persistent link: https://www.econbiz.de/10007876528
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26
MAKING GLOBAL STRATEGIES WORK
Kim, W.Chan
;
Mauborgne, Renée A.
- In:
Sloan management review
34
(
1993
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10006350615
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27
Effectively Conceiving and Executing Multinationals' Worldwide Strategies
Kim, W.Chan
;
Mauborgne, Renée A.
- In:
Journal of international business studies : JIBS ; a …
24
(
1993
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10005916284
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28
Blue ocean strategy : from theory to practice
Kim, W. Chan
;
Mauborgne, Renée
-
2009
Persistent link: https://www.econbiz.de/10003787713
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29
Die Blue-Ocean-Strategie als Krisenhelfer
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
11
,
pp. 54-65
Persistent link: https://www.econbiz.de/10003889614
Saved in:
30
Gefangen im roten Ozean
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
5
,
pp. 44-51
Persistent link: https://www.econbiz.de/10010516464
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