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Service-dominant logic : a necessary step
Lusch, Robert F.; Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
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Service-dominant logic : prologue and prospects
Vargo, Stephen L.; Lusch, Robert F. - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 91-93
Persistent link: https://www.econbiz.de/10009727071
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The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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The supply chain management of shopper marketing as viewed through a service ecosystem lens
Flint, Daniel John; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 23-38
Persistent link: https://www.econbiz.de/10010259597
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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A service perspective : key managerial insights from service-dominant (S-D) logic
Greer, Charles R.; Lusch, Robert F.; Vargo, Stephen L. - In: Organizational dynamics : a quarterly review of … 45 (2016) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10011491621
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L. - In: California management review 57 (2014/15) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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From repeat patronage to value co-creation in service ecosystems : a transcending conceptualization of relationship
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of business market management : jbm 4 (2010) 4, pp. 169-179
Persistent link: https://www.econbiz.de/10008758137
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"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of business market management : jbm 4 (2010) 4, pp. 167-168
Persistent link: https://www.econbiz.de/10008758138