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THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly; Sheldon, Kennon M. - In: Journal of advertising research 42 (2002) 5, pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
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Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira; Rodgers, Shelly; Kim, Mikyoung - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10008346605
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Learning from Pop Culture - A study comparing actual and fictional cell phone users validates the new research method of telethnography.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 17 (2005) 4, pp. 26-31
Persistent link: https://www.econbiz.de/10007096311
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Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 16-21
Persistent link: https://www.econbiz.de/10007099435
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The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships
Rodgers, Shelly - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 67-76
Persistent link: https://www.econbiz.de/10008117808
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COVID-19 public service advertisements through the prism of goal-framing theory
Belobrovkina, Evgeniia; Rodgers, Shelly - In: Journal of current issues and research in advertising 44 (2023) 4, pp. 497-516
Persistent link: https://www.econbiz.de/10014444780
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Linking ethnicity targeting with artificial intelligence and data collection : perceptions and behavioral responses of black consumers
Zhang, Weilu; Rodgers, Shelly - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10014416034
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Using photovoice research for advertising theory
Rodgers, Shelly; Belobrovkina, Evgeniia - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10013358819
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Gender and E-Commerce: An Exploratory Study
RODGERS, SHELLY; HARRIS, MARY ANN - In: Journal of Advertising Research 43 (2003) 03, pp. 322-329
Persistent link: https://www.econbiz.de/10005425161
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Advertising theory
Rodgers, Shelly (contributor) - 2012
Persistent link: https://www.econbiz.de/10009635216