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The web motivation inventory:...
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71
THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly
;
Sheldon, Kennon M.
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
Saved in:
72
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10008346605
Saved in:
73
Learning from Pop Culture - A study comparing actual and fictional cell phone users validates the new research method of telethnography.
Chen, Qimei
;
Rodgers, Shelly
;
Wells, William D.
- In:
Marketing research : a magazine of management and …
17
(
2005
)
4
,
pp. 26-31
Persistent link: https://www.econbiz.de/10007096311
Saved in:
74
Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Chen, Qimei
;
Rodgers, Shelly
;
Wells, William D.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 16-21
Persistent link: https://www.econbiz.de/10007099435
Saved in:
75
The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships
Rodgers, Shelly
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 67-76
Persistent link: https://www.econbiz.de/10008117808
Saved in:
76
COVID-19 public service advertisements through the prism of goal-framing theory
Belobrovkina, Evgeniia
;
Rodgers, Shelly
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 497-516
Persistent link: https://www.econbiz.de/10014444780
Saved in:
77
Linking ethnicity targeting with artificial intelligence and data collection : perceptions and behavioral responses of black consumers
Zhang, Weilu
;
Rodgers, Shelly
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10014416034
Saved in:
78
Using photovoice research for advertising theory
Rodgers, Shelly
;
Belobrovkina, Evgeniia
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10013358819
Saved in:
79
Gender and E-Commerce: An Exploratory Study
RODGERS, SHELLY
;
HARRIS, MARY ANN
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 322-329
Persistent link: https://www.econbiz.de/10005425161
Saved in:
80
Advertising theory
Rodgers, Shelly
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009635216
Saved in:
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