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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
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Customer satisfaction and loyalty : a case study from the banking sector
Rahman, Hasebur - In: Central European business review : CEBR 2 (2013) 4, pp. 15-23
Persistent link: https://www.econbiz.de/10010345391
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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The influence of membership program on customer loyalty mediated by customer satisfaction
Muhammad, Fadhil; Rozi, Fatkhur; Supriyanto, Achmad Sani - 2021
Persistent link: https://www.econbiz.de/10012659315
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Service quality and customer delight : considering the mediating role of satisfaction and loyalty
Nazeri, Ali; Kazemi, Seyed Mohamad Mehdi; Shahriyari, Rozita - In: International journal of management development : IJMD 2 (2022) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10013256638
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Customer satisfaction and loyalty in Malaysian resort hotels : the role of empathy, reliability and tangible dimensions of service quality
Yeong, Si Ni; Knox, Dan; Prabhakar, Guru - In: International journal of services and operations … 41 (2022) 4, pp. 444-462
Persistent link: https://www.econbiz.de/10013257545
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The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
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The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi - In: International journal of markets and business systems 2 (2016) 4, pp. 309-334
Persistent link: https://www.econbiz.de/10011716080
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Action loyalty : an integrated conceptual framework
Upadhye, Bilwa Dipak; Bandopadhyay, Nirmalya - In: International journal of management concepts and … 9 (2015/2016) 4, pp. 347-361
Persistent link: https://www.econbiz.de/10011725617