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An evaluation of the income tax treatment of client loyalty programme transactions by South African suppliers
Brink, Sophia - In: Journal of economic and financial sciences 8 (2015) 1, pp. 145-164
Persistent link: https://www.econbiz.de/10011415401
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Improving casino performance through enhanced loyalty programs
Min, Ji Hye; Raab, Carola; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
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The concept of near money in loyalty programmes
Chan, May; Kemp, Simon; Finsterwalder, Jörg - In: Journal of retailing and consumer services 31 (2016), pp. 246-255
Persistent link: https://www.econbiz.de/10011528690
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Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo; Tsang, Nelson; Pan, Steve - In: International journal of hospitality management 49 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011377608
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Drivers of airline loyalty : evidence from the business travelers in China
Vlachos, Ilias; Lin, Zhibin - In: Transportation research / E : an international journal 71 (2014), pp. 1-17
Persistent link: https://www.econbiz.de/10010439550
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The untapped potential of digital loyalty programmes
Shiliashki, Mario - In: Journal of payments strategy & systems 7 (2013/14) 2, pp. 106-111
Persistent link: https://www.econbiz.de/10009781330
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Coalition loyalty program not working? Perhaps you’re doing it wrong
Gardet, Pedro M.; Lattin, James M. - 2018
In this paper we explore the determinants of profitability for coalition loyalty programs. We consider a setting in which each of two firms competing in one market may form a coalition loyalty program with one of two firms in a different market. Firms in the same program jointly set the reward...
Persistent link: https://www.econbiz.de/10011979934
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Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta; Gao, Yongqiang; Rabbanee, Fazlul K. - In: Journal of business research : JBR 96 (2019), pp. 125-134
Persistent link: https://www.econbiz.de/10011980730