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Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 58 (2019) 8, pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin; Lalwani, Ashok K. - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
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Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho; Komppula, Raija; Murphy, Jamie - In: Tourism management : research, policies, practice 73 (2019), pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
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Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia; Artal Tur, Andrés; … - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
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Designing competitive loyalty programs : a stochastic game-theoretic model to guide the choice of reward structure
Gandomi, Amir; Bazargan, Amirhossein; Zolfaghari, Saeed - 2019
Persistent link: https://www.econbiz.de/10012116221
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The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.; Wirtz, Jochen; Georgi, Dominik - In: Journal of service management 28 (2017) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10011731220
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Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus; Zhong, Yun Ying; Tanford, Sarah - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 7, pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: International journal of production economics 193 (2017), pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
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To tier or not to tier : an analysis of multitier loyalty programs׳ optimality conditions
Gandomi, Amir H.; Zolfaghari, Saeed - In: Omega : the international journal of management science 74 (2018), pp. 20-36
Persistent link: https://www.econbiz.de/10011782096