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Die Bedeutung des Kundenclubs und der Kundenkarte als multifunktionale Instrumente der Kundenbindung : eine kritische Analyse
Eilart, Susanne - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009261260
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo; Tsang, Nelson; Pan, Steve - In: International journal of hospitality management 49 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011377608
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Hotel loyalty programs : the halo effect
Pizam, Abraham - In: International journal of hospitality management 48 (2015), pp. 167-168
Persistent link: https://www.econbiz.de/10011341590
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Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice
Thompson, Frauke Mattison; Chmura, Thorsten - In: Journal of international marketing 23 (2015) 3, pp. 87-103
Persistent link: https://www.econbiz.de/10011341896
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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 308-324
Persistent link: https://www.econbiz.de/10011312527