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Dyadic perspective on marketing accountability and customer perceived value in business relationships
Arslanagic-Kalajdžić, Maja - 2015
Persistent link: https://www.econbiz.de/10010479971
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Using case ROI to determine customer and segment value in the business-to-business environment
Holden, Reed K. - In: Visionary pricing : reflections and advances in honor …, (pp. 153-171). 2012
Persistent link: https://www.econbiz.de/10009676123
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri; Haas, Alexander; Eggert, Andreas; Ulaga, … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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Customer value anticipation, customer satisfaction and loyalty : an empirical examination
Flint, Daniel J.; Blocker, Christopher P.; Boutin Jr., … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10008934051
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela; Johnston, Wesley J.; … - In: Creating and managing superior customer value, (pp. 205-220). 2009
Persistent link: https://www.econbiz.de/10003826407
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Competence-based value framing for business-to-business customers
Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 343-377). 2009
Persistent link: https://www.econbiz.de/10003826497
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Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas - In: Creating and managing superior customer value, (pp. 381-448). 2009
Persistent link: https://www.econbiz.de/10003826502
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Der Kundenwert im Industriegütermarketing
Kunschert, Martin - 2009
Persistent link: https://www.econbiz.de/10003816978