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Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-)influence
Palmer, Mark; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 4, pp. 317-336
Persistent link: https://www.econbiz.de/10008650955
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An exploration of small business website optimization : enablers, influencers and an assessment approach
Simmons, Geoffrey; Armstrong, Gillian; Durkin, Mark G. - In: International small business journal : researching … 29 (2011) 5, pp. 534-561
Persistent link: https://www.econbiz.de/10009380479
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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Institutional maintenance work and power preservation in business exchanges : insights from industrial supplier workshops
Palmer, Mark; Simmons, Geoffrey; Robinson, Pamela K.; … - In: Industrial marketing management : the international … 48 (2015), pp. 214-225
Persistent link: https://www.econbiz.de/10011346651
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An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology
Jones, Paul; Simmons, Geoffrey; Packham, Gary; … - In: International small business journal : researching … 32 (2014) 3, pp. 285-306
Persistent link: https://www.econbiz.de/10010385043
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Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark; Simmons, Geoffrey; Mason, Katy - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoffrey; … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
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Marketing planning and digital customer loyalty data in small business
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-534
Persistent link: https://www.econbiz.de/10009611621
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Frontier firms: four industry case studies
Lewis, Geoff; Garden, Sally; Shafiee, Hamed; Simmons, Geoff - 2021
Persistent link: https://www.econbiz.de/10012671550
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The impact of the COVID-19 pandemic on grocery shopper behaviour : analysis of shopper behaviour change using store transaction data
Boyle, Paul; Bond, Raymond; Martinez Carracedo, Jorge; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10013177516