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Services marketing
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86
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82
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80
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72
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71
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67
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66
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65
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65
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65
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63
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62
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61
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58
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58
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53
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50
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49
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80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
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79
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74
farmdoc daily
74
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73
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72
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72
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Showing
1
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10
of
56,826
Sort
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date (newest first)
date (oldest first)
1
Services
marketing
: concepts, strategies & cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
-
2006
-
3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
Saved in:
2
Services
marketing
: text and cases
Baron, Steve
;
Harris, Kim
-
1995
Persistent link: https://www.econbiz.de/10004255378
Saved in:
3
Services
marketing
: a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
Saved in:
4
Services
marketing
: concepts, planning and implementation
Bhattacharjee, Chittaranjan
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004926668
Saved in:
5
Strategic
marketing
problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
6
Strategic
marketing
problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
7
Marketing
research : text and cases
Wrenn, Bruce
-
2002
This step-by-step textbook shows students how to design, conduct, and interpret market research.
Marketing
research … the proper research design and on to advice on successfully presenting results.
Marketing
research provides clear …
Persistent link: https://www.econbiz.de/10011479544
Saved in:
8
Advanced
marketing
strategy : phenomena, analysis, and decisions
Urban, Glen L.
;
Star, Steven H.
-
1991
Persistent link: https://www.econbiz.de/10004102541
Saved in:
9
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
10
Marketing
: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Konzeptionelle Grundlagen des
Marketing
-- Käuferverhaltens- und Marketingforschung -- Informationsgrundlagen des …
Marketing
-- Marketingziele -- Marketingstrategien --
Marketing
-Mix -- Marketingorganisation und -implementierung … einzuräumen. Als Konsequenz dieser neuen Definition des
Marketing
werden an verschiedenen Stellen des Buches die Auswirkungen der …
Persistent link: https://www.econbiz.de/10014442227
Saved in:
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