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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529
The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...
Persistent link: https://www.econbiz.de/10013550259
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An empirical research of corporate social responsibility on creating the green brand equity : an exploratory of Vietnamese consumers' perception in the bank industry
Thi Hong Nguyet Nguyen; Nguyen Khanh Hai Tran; Khoa Do - In: Corporate social responsibility and environmental management 30 (2023) 3, pp. 1292-1299
Persistent link: https://www.econbiz.de/10014325489
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The impact of digital social responsibility on preference and purchase intentions : the implication for open innovation
Wilert Puriwat; Suchart Tripopsakul - In: Journal of open innovation : technology, market, and … 7 (2021) 1/24, pp. 1-11
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012417931
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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CSR : a roadmap towards customer loyalty
Osakwe, Christian Nedu; Yusuf, Tesilimi Oladimeji - In: Total quality management & business excellence 32 (2021) 13, pp. 1424-1440
Persistent link: https://www.econbiz.de/10012649836
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The effectiveness of nutritional information on foodservice companies’ corporate social responsibility
Choi, Jinkyung - In: Asia Pacific business review 23 (2017) 1, pp. 44-62
Persistent link: https://www.econbiz.de/10011745968
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The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction
Araújo, Joana; Pereira, Inês Veiga; Duarte Santos, José - In: Administrative Sciences : open access journal 13 (2023) 5, pp. 1-16
This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction. The study follows a quantitative methodology, using the implementation of an online questionnaire distributed to people who bought, during the...
Persistent link: https://www.econbiz.de/10014318704
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Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh; Salehzadeh, Reza; Mirmehdi, Seyed Mehdi - In: International journal of business governance and ethics … 16 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013198346
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006