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Schultz, Don E.
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61
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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62
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
63
Consumer research, retailers and robots
Schultz, Don E.
;
Block, Martin
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011796495
Saved in:
64
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
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65
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
Saved in:
66
COMMUNICATIONS BETWEEN ORGANIZATIONS AND THEIR MARKETS IN EMERGING ECONOMIES: A RESEARCH AGENDA
Schultz, Don E.
- In:
Organizations and Markets in Emerging Economies
1
(
2010
)
1
Persistent link: https://www.econbiz.de/10010861663
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67
Integrated marketing communications
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, …
-
1993
Persistent link: https://www.econbiz.de/10004159222
Saved in:
68
Essentials of advertising strategy
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Allison, Anne
-
1996
-
3. ed.
Persistent link: https://www.econbiz.de/10004310305
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69
Brand babble : sense and nonsense about branding
Schultz, Don E.
;
Schultz, Heidi F.
-
2004
Persistent link: https://www.econbiz.de/10004491998
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70
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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