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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849

Persistent link: https://www.econbiz.de/10012288104

Corporate citizenship : challenging the corporate centricity in corporate marketing

Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699

Persistent link: https://www.econbiz.de/10012545106

Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective

Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77

Persistent link: https://www.econbiz.de/10012494305

The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana

Wu, Xiaodan; Amoasi, Richard - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 433-447

Persistent link: https://www.econbiz.de/10014465292

Impact of Corporate Social Responsibility Communication on Corporate Brand Personality Assessment

Mishra, Manit - 2014

This paper explores the relationship between corporate communications in general, Corporate Social Responsibility (CSR) communication in particular, and brand personality associations. Multidimensional Scaling (MDS) was used to create a perceptual map of four brands of beverages: (1) Tata Tea; (2)...

Persistent link: https://www.econbiz.de/10013053084