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Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo; Sergi, Viviane; Cordelier, Benoit - In: Scandinavian journal of management 29 (2013) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
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The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
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The impact of viral marketing on corporate brand reputation
Lekhanya, Lawrence Mpele - In: International business and economics research journal 13 (2014) 2, pp. 213-229
Persistent link: https://www.econbiz.de/10010362836
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara; Roper, Stuart - In: The journal of product & brand management 22 (2013) 7, pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth; Maon, François; Lejeune, Christophe - In: European management review : the journal of the … 10 (2013) 3, pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
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Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria - In: International journal of business communication : IJBC … 51 (2014) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
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Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 571-589
Persistent link: https://www.econbiz.de/10009785368