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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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Study on the brand construction of economy hotels in Heilongjiang province
Xuan, Fuhua - 2010
Persistent link: https://www.econbiz.de/10008658082
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An examination of the relationship between employee perception and hotel brand equity
Tsang, Nelson K. F.; Lee, Louisa Y. S.; Li, Frances X. H. - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 481-497
Persistent link: https://www.econbiz.de/10009374128
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Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree; Scott, Noel - In: Journal of vacation marketing : an international journal 17 (2011) 4, pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
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The effect of brand class on perceived fairness of revenue management
Taylor, Wayne; Kimes, Sheryl E. - In: Journal of revenue and pricing management 10 (2011) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10009155926
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Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.; So, Siu-ian Amy - In: International journal of hospitality management 31 (2012) 2, pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
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Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng; Wu, Ting; Teng, Huei-chun; Liu, Yu-shuan - In: International journal of contemporary hospitality management 24 (2012) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10009510236