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Grundlagen und Herausforderungen des Markenmanagements in Hotellerie und Gastronomie
Gardini, Marco A. - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 12-67). 2011
Persistent link: https://www.econbiz.de/10008798011
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Better together? : a hospitality case for umbrella branding
Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha; Sinha, Neena; Gupta, Manali - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy; Wickham, Mark - In: Tourism management : research, policies, practice 48 (2015), pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
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Judging the book be the cover : consumer preferences of hospitality industry uniforms for destination brands
Tasci, Asli D. A.; Guillet, Basek Denizci; Gartner, … - In: Tourism review : the official journal of the AIEST 69 (2014) 2, pp. 89-110
Persistent link: https://www.econbiz.de/10010410814
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"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi; Hancer, Murat - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
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Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania : mediation effect of perceived brand ethical...
Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14
The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been advocated as crucial when revitalizing or rejuvenating the industry. This study investigated the interplay of predicting role of COVID-19 preventive measures, perceived brand...
Persistent link: https://www.econbiz.de/10013273741