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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo; Thorson, Esther - In: Journal of business and psychology 24 (2009) 1, pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.; Reardon, James; Salciuviene, Laura; … - In: Journal of business & economics research 7 (2009) 12, pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
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The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
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What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Ursavas, Baris; Hesapci-Sanaktekin, Ozlem - In: Journal of business research : JBR 66 (2013) 7, pp. 933-940
Persistent link: https://www.econbiz.de/10009756853
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The influence of mood and attribute framing on consumer response toward persuasive appeals
Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10010383931
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Shame-free guilt appeals : testing the emotional and cognitive effects of shame and guilt appeals
Boudewyns, Vanessa; Turner, Monique M.; Paquin, Ryan S. - In: Psychology & marketing 30 (2013) 9, pp. 811-825
Persistent link: https://www.econbiz.de/10009792692
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Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David; Chapman, Derek S. - In: Journal of business and psychology 29 (2014) 2, pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
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Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios; Kokkinaki, Flora - In: Neuroscience and the economics of decision making, (pp. 165-181). 2012
Persistent link: https://www.econbiz.de/10010371035