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1
Ways to implement effective product placement on YouTube
Koo, Wanmo
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015051115
Saved in:
2
Einfluss persuasiver
Kommunikation
auf Einstellung und Verhalten bei älteren Konsumenten : theoretische Bestandsaufnahme und empirische Analyse
Neunzig, Werner
-
2015
Persistent link: https://www.econbiz.de/10011295818
Saved in:
3
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
4
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
5
Brand Islam : the marketing and commodification of piety
Shirazi, Faegheh
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011434991
Saved in:
6
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
7
Determinants of non-muslim consumers' purchase behavior toward halal packaged food
Untari, Asih
;
Safira, Anya
- In:
ASEAN marketing journal : Association of Southeast …
12
(
2020
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10012503247
Saved in:
8
Investigating Indian car buyers' decision to use digital marketing
communication
: an empirical application of decomposed TPB
Dahiya, Rekha
;
Gayatri
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
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9
Study on WeChat marketing strategy based on the purchase intention of youth group
Zhao, Jingkun
;
Liu, Honglu
;
Pei, Yilei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011763312
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10
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
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