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The effects of in-store themed events on consumer store choice decisions

Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395

Persistent link: https://www.econbiz.de/10003875625

How in-store educational and entertaining events influence shopper satisfaction

Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20

Persistent link: https://www.econbiz.de/10010503939

The effects of in-store themed events on consumer store choice decisions

Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395

Persistent link: https://www.econbiz.de/10008285753

How brands craft national identity

Beverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 586-609

Persistent link: https://www.econbiz.de/10012799017

Strategically releasing control: Navigating the complexities of enabling category captains

Sands, Sean; Beverland, Michael B.; Campbell, Colin L.; … - In: Industrial marketing management : the international … 90 (2020), pp. 181-193

Persistent link: https://www.econbiz.de/10012322029

Understanding retail experiences - the case for ethnography

Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-778

Persistent link: https://www.econbiz.de/10003597769

Understanding retail experiences -- The case for ethnography

Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-780

Persistent link: https://www.econbiz.de/10007888401

Building brand authenticity : 7 habits of iconic brands

Beverland, Michael - 2009 - 1. publ.

Machine generated contents note: Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production *...

Persistent link: https://www.econbiz.de/10003871009

Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success

Beverland, Michael - In: Food policy : economics planning and politics of food … 32 (2007) 4, pp. 480-495

Persistent link: https://www.econbiz.de/10003463776

Boundary conditions to business relationships in China : the case of selling wine in China

Beverland, Michael - In: The journal of business & industrial marketing 24 (2009) 1, pp. 27-34

Persistent link: https://www.econbiz.de/10009524646

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