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Enough Is enough! : the fine line in executing multichannel relational communication

Godfrey, Andrea; Seiders, Kathleen; Voss, Glenn B. - In: Journal of marketing 75 (2011) 4, pp. 94-109

Persistent link: https://www.econbiz.de/10009270906

Choosing customized marketing offers to attract a desirable mix of customers

Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - 2010

This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether and which customers will accept offers, is risk...

Persistent link: https://www.econbiz.de/10009296053

Customer loyalty : influences on three types of retail stores’ shoppers

Li, Mei-lien; Green, Robert D.; Farazmand, Farideh A.; … - In: International journal of management and marketing … 5 (2012) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10009384749

Brands as relationship facilitators in consumer markets

Veloutsou, Cleopatra - In: Marketing theory 9 (2009) 1, pp. 127-130

Persistent link: https://www.econbiz.de/10003826401

An empirical investigation of the impact of communication timing on customer equity

Drèze, Xavier; Bonfrer, Andre - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 36-50

Persistent link: https://www.econbiz.de/10003736334

Effects of global market conditions on brand image customization and brand performance

Roth, Martin S. - 2008

Persistent link: https://www.econbiz.de/10003656328

Competing with customer returns policies

Chen, Jing; Chen, Bintong - In: International journal of production research 54 (2016) 7/8, pp. 2093-2107

Persistent link: https://www.econbiz.de/10011495809

Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...

Veen, Gerrita van der; Lugt, Remko van der; Lille, … - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 266-286

Persistent link: https://www.econbiz.de/10011478341

Selection of customers for marketing campaign as a multi-criteria problem

Trzaskalik, Tadeusz; Jarek, Slawomir - In: Fuzzy optimization and multi-criteria decision making …, (pp. 72-96). 2016

Persistent link: https://www.econbiz.de/10011478569

Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?

Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210

Persistent link: https://www.econbiz.de/10011413358