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Theories behind mobile marketing research
Vatanparast, Ramin - 2012
Persistent link: https://www.econbiz.de/10009575995
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Editorial: Academy of Marketing Early Career Researcher special issues
Reynolds, Nina - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 755-759
Persistent link: https://www.econbiz.de/10009577014
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The evolution of consumer well-being
Pancer, Ethan; Handelman, Jay - In: Journal of historical research in marketing 4 (2012) 1, pp. 177-189
Persistent link: https://www.econbiz.de/10009506447
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Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H. - In: Journal of historical research in marketing 4 (2012) 1, pp. 97-128
Persistent link: https://www.econbiz.de/10009506455
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Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H. - In: Journal of historical research in marketing 4 (2012) 1, pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10009489012
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Marketing and feminism in historic perspective
Maclaran, Pauline - In: Journal of historical research in marketing 4 (2012) 3, pp. 462-469
Persistent link: https://www.econbiz.de/10009621248
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History and critical marketing studies
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 3, pp. 440-452
Persistent link: https://www.econbiz.de/10009621250