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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
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The importance of social product attributes in consumer purchasing decisions : a multi-country comparative study
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International business review : the official journal of … 19 (2010) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10003963240
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Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Chung, Jae-eun; Pysarchik, Dawn Thorndike; Hwang, Sun-jin - In: Journal of global marketing 22 (2009) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10003857665
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Value of regional brands in Europe : how consumers in five European countries co-construct meaning of European brands
Stöttinger, Barbara; Penz, Elfriede - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 68-20
Persistent link: https://www.econbiz.de/10008989462
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca; Fischer, Eileen - In: Corporate reputation review : an international journal 14 (2011/12) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009162079