Similar Search Results

Competing voices : marketing and counter-marketing alcohol on Twitter

Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10009762020

Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage

Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337

Persistent link: https://www.econbiz.de/10010356773

The communication effects of audience situation and message framing on smoking cessation

Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...

Persistent link: https://www.econbiz.de/10010224763

Designing social interventions to improve newcomer adjustment : insights from the Indian sex worker community

Umashankar, Nita; Srinivasan, Raji - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 271-285

Persistent link: https://www.econbiz.de/10010228552

Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence

Cherrier, Hélène; Gurrieri, Lauren - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 607-633

Persistent link: https://www.econbiz.de/10010375851

The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour

Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570

Persistent link: https://www.econbiz.de/10010376927

An evolutionary psychology perspective on physical exercise motives : implications for social marketing

Michaelidou, Nina; Moraes, Caroline - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 162-183

Persistent link: https://www.econbiz.de/10010382652

Doing more harm than good : negative health effects of intimate-partner violence campaigns

West, Jean Jaymes - In: Health marketing quarterly 30 (2013) 3, pp. 195-205

Persistent link: https://www.econbiz.de/10010196481

Alternative approaches to decreasing maternal anemia : identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands

Shaw, Alina; Golding, Lenette; Girard, Aimee Webb - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 325-333

Persistent link: https://www.econbiz.de/10010201102

Marketing social missions-adopting social marketing for social entrepreneurship? : a conceptual analysis and case study Marketing social missions-adopting social marketing for soci...

Madill, Judith J.; Ziegler, Rafael - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 341-351

Persistent link: https://www.econbiz.de/10010201109