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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Marketing in social innovations targeted at healthcare
Hanuláková, Eva; Daňo, Ferdinand; Kukura, Marek; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 90-107
Persistent link: https://www.econbiz.de/10013161995
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Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
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Consumer education and food waste : an example of the bakery market : the case of young consumer
Wojciechowska-Solis, Julia; Śmiglak-Krajewska, Magdalena - In: European research studies 23 (2020) 5, pp. 89-96
Persistent link: https://www.econbiz.de/10012510665
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Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
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Expanding the prevailing behavioral model in a social marketing context : a case study of an eco-point system to promote eco-policies in Toyota City, Japan
Ito, Hiroshi; Kawazoe, Nobuo - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 403-433
Persistent link: https://www.econbiz.de/10012650500
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Social marketing and physical activity of student population for increasing quality of life
Grubor, Aleksandar; Milićević, Nikola; Djokic, Nenad - 2021
Persistent link: https://www.econbiz.de/10013254640
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The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10013256363