Similar Search Results

Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?

Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10008989478

Memory effects of different relational links between brands and sponsored events

Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048

Persistent link: https://www.econbiz.de/10011373114

What drives ambush marketer misidentification?

Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 137-154

Persistent link: https://www.econbiz.de/10010526501

An investigation of children's ability to identify sponsors and understand sponsorship intentions

Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917

Persistent link: https://www.econbiz.de/10009664849

Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt

Wagner, Udo; Grohs, Reinhard; Leisch, Michaela - In: Marktstrategische Veränderungen in der …, (pp. 251-264). 2003

Persistent link: https://www.econbiz.de/10001793606

Assessing the effectiveness of sport sponsorships : an empirical examination

Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 119-138

Persistent link: https://www.econbiz.de/10002004826

An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-918

Persistent link: https://www.econbiz.de/10010031040

Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination

Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach Business Review (sbr) 56 (2004) 2, pp. 119-138

Recent surveys find that while managers favored issues of media coverage not more than ten years ago, now they rate sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport C. However, the evaluation of C has not kept up with this...

Persistent link: https://www.econbiz.de/10005814401

Kaffeeküche : Coffee-to-go auf Wienerisch

Grohs, Reinhard - 2009

Persistent link: https://www.econbiz.de/10003953590

Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner

Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree); … - 2012

Persistent link: https://www.econbiz.de/10009620589

1
2
3
4
5
6
7
8
9
10
Next
Last