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Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision
Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25
-square analysis, this paper demonstrated that purchase decisions (i.e., the choice of brand name and country of origin) are not …
Persistent link: https://www.econbiz.de/10012938788
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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Disentangling preferences and learning in brand choice models
Shin, Sangwoo; Misra, Sanjog; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
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The dynamics of brand equity : a hedonic regression approach to the laser printer market
Auer, Ludwig von; Trede, Mark - 2010
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component … of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being … identical in every respect but brand. The model is based on hedonic regressions and grounded in economic theory. In constrast to …
Persistent link: https://www.econbiz.de/10010356086
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A robust approach to measure latent, time-varying equity in hierarchical branding structures
Voleti, Sudhir; Ghosh, Pulak - In: Quantitative marketing and economics : QME 11 (2013) 3, pp. 289-319
Persistent link: https://www.econbiz.de/10009793503
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Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita; Baker, Andrew M.; Donthu, Naveen - In: Journal of business research : JBR 104 (2019), pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008