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The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007
Persistent link: https://www.econbiz.de/10003537239
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia - In: Marketing management : a cultural perspective, (pp. 78-92). 2012
Persistent link: https://www.econbiz.de/10009507179
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 6-26
Persistent link: https://www.econbiz.de/10010226942
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Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph; Friedrich, Maren; Herbes, Carsten; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
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The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers
Mai Ngoc Tran - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10012597997
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Decontextualizing consumer animosity
Little, Joseph P.; Singh, Nitish - In: Journal of global marketing 28 (2015) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142