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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009527669
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Win : the key principles to take your business from ordinary to extraordinary
Luntz, Frank I. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009173274
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OS NOVOS RUMOS DA ESTRATÉGIA DE MARKETING NO MERCADO FARMACÊUTICO
Correa, Gisleine Fregoneze; Oliveira, Luciel Henrique de - In: Organizacoes Rurais e Agroindustriais/Rural and … 10 (2008) 3
The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in order for them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and how marketing strategies are used by...
Persistent link: https://www.econbiz.de/10008508826
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Retail advertising and promotion
Diamond, Jay - 2011
Persistent link: https://www.econbiz.de/10009346377
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Buy-in : saving your good idea from getting shot down
Kotter, John P.; Whitehead, Lorne A. - 2010
Persistent link: https://www.econbiz.de/10009361499
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The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven (contributor) - 2009
Persistent link: https://www.econbiz.de/10004383815
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Brand media strategy : integrated communications planning in the digital era
Young, Antony - 2010
Persistent link: https://www.econbiz.de/10008911036
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Marketing communications : integrating offline and online with social media
Smith, Paul R.; Zook, Ze - 2011 - 5. ed.
Persistent link: https://www.econbiz.de/10009128437
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The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009173008