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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002
Persistent link: https://www.econbiz.de/10001657439
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Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects
Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826525
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The short- and long-term effects of measuring purchase intentions on repeat purchaising
Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827494
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Divide and prosper : effects of partitioned prices on consumers' price recall and demand
Morwitz, Vicki G.; Greenleaf, Eric A.; Johnson, Eric J. - 1998
Persistent link: https://www.econbiz.de/10000997391
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When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - 1997
Persistent link: https://www.econbiz.de/10000971884
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Testing new direct marketing offerings : the interplay of management judgment and statistical models
Morwitz, Vicki G.; Schmittlein, David C. - 1997
Persistent link: https://www.econbiz.de/10000971886
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Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes; Schmitt, Philipp; Morwitz, Vicki G.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
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The role of numbers in the customer journey
Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154
Persistent link: https://www.econbiz.de/10012295814
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"There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
Dallas, Steven K.; Morwitz, Vicki G. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 900-915
Persistent link: https://www.econbiz.de/10011971275
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Consumer reactions to drip pricing
Santana, Shelle; Dallas, Steven K.; Morwitz, Vicki G. - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 188-210
Persistent link: https://www.econbiz.de/10012183083