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The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets …. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of … similar evidence exists in the digital marketing domain. Empirical evidence of the impact of digital marketing capabilities on …

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Value above cost : driving superior financial performance with CVA®, the most important metric you've never used

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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity

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