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Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Peasley, Michael C.; Woodroof, Parker J.; Coleman, Joshua T. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 275-289
Persistent link: https://www.econbiz.de/10012617795
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni; Rundle-Thiele, Sharyn; Lasmono, Hari - In: Marketing intelligence & planning 33 (2015) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
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Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
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Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011557413