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111
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
112
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
113
Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina
;
Horst, Marian
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
Saved in:
114
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
115
Competing for customers in a social network
Dubey, Pradeep
;
Gargy, Rahul
;
De Meyer, Bernard
-
2013
-
Rev.
Persistent link: https://www.econbiz.de/10010242341
Saved in:
116
Building trust online : interactions among trust building mechanisms
Chang, Man Kit
;
Cheung, Waiman
;
Tang, Mincong
- In:
Information & management : the internat. journal of …
50
(
2013
)
7
,
pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
Saved in:
117
Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely
;
Taits, Dimitri
;
Nagel, Moritz
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
Saved in:
118
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
119
Attitudinal loyalty, behavioural loyalty and social media : an introspection
Hawkins, Kerrie
;
Vel, Prakash
- In:
The marketing review
13
(
2013
)
2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10010200657
Saved in:
120
Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
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