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Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; … - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Competing for customers in a social network
Dubey, Pradeep; Gargy, Rahul; De Meyer, Bernard - 2013 - Rev.
Persistent link: https://www.econbiz.de/10010242341
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Building trust online : interactions among trust building mechanisms
Chang, Man Kit; Cheung, Waiman; Tang, Mincong - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
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Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
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The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
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Attitudinal loyalty, behavioural loyalty and social media : an introspection
Hawkins, Kerrie; Vel, Prakash - In: The marketing review 13 (2013) 2, pp. 125-141
Persistent link: https://www.econbiz.de/10010200657
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Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina; Kartastenp, Elina; Kuusela, Hannu - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 358-369
Persistent link: https://www.econbiz.de/10010200863