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The determinants of brand equity : the case of Greek quoted firms
Kapareliotis, Ilias; Panopoulos, Anastassios - 2010
throughout Tobin’s q. Thepresent paper is an international attempt to measure brand equity thorough Tobin’s q in Greece …
Persistent link: https://www.econbiz.de/10009463218
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The determinants of brand equity
Kapareliotis, Ilias; Panopoulos, Anastassios - In: Managerial Finance 36 (2010) 3, pp. 225-233
Tobin's q in Greece. Another attempt related to Simon and Sallivan's research had never been done, either in marketing or …
Persistent link: https://www.econbiz.de/10014940097
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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The value relevance of brand equity, intellectual capital and intellectual capital management capability
Yang, Jing; Brashear-Alejandro, Thomas; Asare, Anthony - In: Journal of strategic marketing 23 (2015) 6, pp. 543-559
Persistent link: https://www.econbiz.de/10011478818
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Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
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Acquisition prices and the measurement of intangible capital
Ewens, Michael; Peters, Ryan H.; Wang, Sean - 2019
Persistent link: https://www.econbiz.de/10012055208
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An assessment of how well we account for intangibles
De Rassenfosse, Gaétan - In: Industrial and corporate change 26 (2017) 3, pp. 517-534
Persistent link: https://www.econbiz.de/10011747148
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Ouverture de 'Market-Space Management'
Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2002) 1 Brand Equity
In global markets, corporations compete according to the new rules of market-space competition, that is within competition boundaries in which space is not a known, stable element in the decision-making process. It is, instead, a competitive factor, shaped and modified by the actions and the...
Persistent link: https://www.econbiz.de/10010908249
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The relational side of intellectual capital : an empirical study on brand value evaluation and financial performance
Laghi, Enrico; Di Marcantonio, Michele; Cillo, Valentina; … - In: Journal of intellectual capital 23 (2022) 3, pp. 479-515
Persistent link: https://www.econbiz.de/10013369380
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The economy of brands
Lindemann, Jan - 2010
Persistent link: https://www.econbiz.de/10013481142