Narrow search
Showing 1 - 10 of 423,072
Cover Image
The effects of sensory stimuli on motorsports spectators
Chung, Kyu-soo; Ryu, Dong Soo; Green, Chris; Kang, Hyun Min - In: International journal of sports marketing & sponsorship 16 (2014/2015) 5, pp. 365-384
Persistent link: https://www.econbiz.de/10011531638
Cover Image
Authenticity matters : a digital ethnography of FIA World Rally Championship fan forums
Næss, Hans Erik - In: Sport management review 20 (2017) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10011697528
Cover Image
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
Cover Image
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
Cover Image
Interview with Jim O'Connell
O'Connell, Jim; Rines, Simon - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Cover Image
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Cover Image
The IndyCar Series : a marketing channels perspective
Young, Joyce A. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Cover Image
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Cover Image
A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
DePerno, Daniel; Heisey, Kevin; Han, Peter; Bahng, Chang-ki - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 30-48
Persistent link: https://www.econbiz.de/10008650626
Cover Image
Building a fan community through the folklore of NASCAR
Amato, Christie H.; Bodkin, Charles D.; Peters, Cara - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10008650628