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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won; Kim, Kyeongheui; Kim, JungKeun - 2009
Persistent link: https://www.econbiz.de/10003784843
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How to market to women by humanising your brand
Learned, Andrea - 2009
Persistent link: https://www.econbiz.de/10003784847
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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Credibility, emotion or reason?
Maathuis, Onno; Rodenburg, John; Sikkel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003785042
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald - 2009
Persistent link: https://www.econbiz.de/10003785425
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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Brand permission : a conceptual and managerial framework
Meyvis, Tom; Dhar, Ravi - In: Handbook on brand and experience management, (pp. 18-34). 2008
Persistent link: https://www.econbiz.de/10003788967