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Consumption among Brazilian women and the role of persuation : an analysis of hedonic/utilitarian values in a materialistic scenario
Ladeira, Wagner Junior; Lubeck, Rafael Mendes; Araujo, … - In: Journal of management and strategy : JMS 4 (2013) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10010227770
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Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
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Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, ChiaChi; Chen, Chi-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
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The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin; Roh, Minjung; Park, Kiwan - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
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Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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Speaking to the mind or the heart : effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina; Melnyk, Valentyna - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 131-142
Persistent link: https://www.econbiz.de/10011444041
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Shopping well-being : is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles - In: Journal of retailing and consumer services 31 (2016), pp. 1-13
Persistent link: https://www.econbiz.de/10011528465
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Satisfaction of mall shoppers : a study on perceived utilitarian and hedonic shopping values
Kesari, Bikrant; Atulkhar, Sunil - In: Journal of retailing and consumer services 31 (2016), pp. 22-31
Persistent link: https://www.econbiz.de/10011528486
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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765