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The social marketing of volunteerism : a functional approach
Stukas, Arthur A.; Snyder, Mark; Clary, E. Gil - In: Handbook of consumer psychology, (pp. 959-979). 2008
Persistent link: https://www.econbiz.de/10003716643
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548
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Social marketing : what makes it different?
Webster, Frederick E. - 2008
Persistent link: https://www.econbiz.de/10003717551
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Identification and classification of problems associated with evaluating social marketing efforts
Hensel, Paul J.; Dubinsky, Alan J. - 2008
Persistent link: https://www.econbiz.de/10003717554
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Social marketing : its definition and domain
Andreasen, Alan R. - 2008
Persistent link: https://www.econbiz.de/10003717556
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558
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A makromarketing perspective on social marketing : the case of family planning in India
Dholakia, Ruby R. - 2008
Persistent link: https://www.econbiz.de/10003718210
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Social marketing : an approach to third-world development
Duhaime, Carole P.; McTavish, Ronald; Ross, Christoper A. - 2008
Persistent link: https://www.econbiz.de/10003718227
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Social marketing : its ethical dimensions
Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008
Persistent link: https://www.econbiz.de/10003718250
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Ethical challenges of social marketing
Brenkert, George C. - 2008
Persistent link: https://www.econbiz.de/10003718256