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Monroe, Kent B.; Bitta, Albert J. della - In: Journal of marketing research : JMR 15 (1978) 3, pp. 413-428

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Monroe, Kent B.; Zoltners, Andris A. - In: Journal of marketing 43 (1979) 3, pp. 49-59

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Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22

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Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999

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Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535

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Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996

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Petroshius, Susan M. - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 511-519

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Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152

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Rao, Akshay R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 253-264

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Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

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