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Burmann, Christoph
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Usman, Osly
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Rahman, Zillur
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International marketing review
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Cogent business & management
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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EconStor
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91
The lure of the brand : evidence from the European mutual fund industry
Hazenberg, Jan Jaap
;
Irek, Fabian
;
Scheer, Willem van der
; …
- In:
European financial management : the journal of the …
21
(
2015
)
5
,
pp. 867-904
Persistent link: https://www.econbiz.de/10011408536
Saved in:
92
Impact of brand image on consumer decision-making : a study on high-technology products
Raj, M. Prasanna Mohan
;
Roy, Satam
- In:
Global business review
16
(
2015
)
3
,
pp. 463-477
Persistent link: https://www.econbiz.de/10011408916
Saved in:
93
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
94
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
95
The influence of vocational training on the brand images of organizational consultants
Nolan, Kevin P.
;
Islam, Sayeed
;
Quartarone, Mac
- In:
The psychologist-manager journal : official journal of …
17
(
2014
)
4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10010463434
Saved in:
96
Does winning an award affect investors' brand preference and purchase intention?
Wang, Ya-hui
- In:
International journal of management and marketing …
8
(
2015
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10011296840
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97
The relationship between brand image and purchase intention : evidence from award winning mutual funds
Wang, Ya-hui
;
Tsai, Cing-fen
- In:
The international journal of business and finance …
8
(
2014
)
2
,
pp. 27-40
Persistent link: https://www.econbiz.de/10010222063
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98
Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas
;
James, Leena
- In:
International journal of management practice : IJMP
15
(
2022
)
2
,
pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
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99
Gray-market and its impacts on brand image : case for retail perfume industry
Maqsood, Syed Muhammad
;
Soomro, Yasir Ali
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 124-134
Persistent link: https://www.econbiz.de/10013093283
Saved in:
100
All beaches should have one : online reputation analysis on G20S network of Italian seaside destinations
Bertocchi, Dario
;
Zecchin, Lisa
;
Guzzon, Angelica
; …
-
2021
Persistent link: https://www.econbiz.de/10013162363
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