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Relationship marketing
25,963
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25,288
Marketingmanagement
16,958
Marketing management
16,372
Consumer behaviour
11,102
Konsumentenverhalten
11,059
Customer satisfaction
5,492
Kundenzufriedenheit
5,447
Theorie
4,882
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4,847
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4,141
Service quality
3,973
Dienstleistungsqualität
3,960
Deutschland
3,927
Germany
3,813
Brand management
3,680
Markenführung
3,669
Soziales Verhalten
3,467
Social behaviour
3,392
Social Web
2,584
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2,583
Online-Marketing
2,535
USA
2,505
Internet marketing
2,481
Lieferantenmanagement
2,457
Supplier relationship management
2,456
United States
2,431
Brand image
2,335
Markenimage
2,334
Electronic Commerce
2,004
E-commerce
1,928
Brand
1,679
Einzelhandel
1,679
Markenartikel
1,672
Retail trade
1,658
Strategisches Management
1,577
Innovation
1,571
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1,562
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1,550
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1,545
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6,399
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22,963
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2,199
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2,056
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1,928
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1,242
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1,242
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875
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874
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874
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757
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750
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687
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research-article
612
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319
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205
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205
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169
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169
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165
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122
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Bruhn, Manfred
203
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171
Kotler, Philip
131
Kumar, V.
102
Meffert, Heribert
90
Huber, Frank
75
Bauer, Hans H.
73
Pepels, Werner
66
Sheth, Jagdish N.
66
Verhoef, Peter C.
65
Herrmann, Andreas
64
Wiedmann, Klaus-Peter
64
Krafft, Manfred
56
Han, Heesup
54
Kleinaltenkamp, Michael
54
Tomczak, Torsten
54
Hollebeek, Linda D.
53
Palmatier, Robert W.
51
Vrontis, Demetris
49
Keller, Kevin Lane
47
Piller, Frank T.
47
Stauss, Bernd
47
Grönroos, Christian
46
Mattila, Anna S.
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Belz, Christian
44
Diller, Hermann
42
Esch, Franz-Rudolf
42
Backhaus, Klaus
41
Gil Saura, Irene
40
Burmann, Christoph
39
Lindgreen, Adam
39
Madhani, Pankaj M.
39
Thaichon, Park
39
Ahlert, Dieter
38
Kitchen, Philip J.
38
Grewal, Dhruv
37
Loureiro, Sandra Maria Correia
37
Reinecke, Sven
37
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Springer Fachmedien Wiesbaden
130
National Bureau of Economic Research
70
American Marketing Association
58
IGI Global
28
Books on Demand GmbH <Norderstedt>
27
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
15
Haufe-Lexware GmbH & Co. KG
15
Université Paris-Dauphine (Paris IX)
15
Harvard Graduate School of Business Administration
13
OECD
13
Fachhochschule Reutlingen / European School of Business
12
Information Resources Management Association
12
Edward Elgar Publishing
11
De Gruyter Oldenbourg
10
AMACOM
9
Springer-Verlag GmbH
9
Universität St. Gallen
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Erasmus Research Institute of Management
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
8
W. Kohlhammer GmbH
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Friedrich-Schiller-Universität Jena
7
Springer Gabler <Firma>
7
UVK Verlagsgesellschaft mbH
7
Universität Mannheim
7
American Management Association
6
Center of Market Oriented Product and Production Management
6
Erich-Schmidt-Verlag <Berlin>
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
USA / General Accounting Office
6
Uni-Taschenbücher GmbH
6
Berliner Wissenschafts-Verlag
5
DePaul University / College of Commerce
5
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Journal of business research : JBR
956
Journal of retailing and consumer services
666
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
446
Journal of strategic marketing
335
International journal of hospitality management
318
The journal of business & industrial marketing
274
Journal of the Academy of Marketing Science
269
The journal of services marketing
235
Journal of marketing
220
European journal of marketing : EJM
212
The service industries journal
207
Journal of marketing management : MM
197
Marketing intelligence & planning
176
European Journal of Marketing
174
Gabler Edition Wissenschaft
173
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
159
International journal of electronic customer relationship management : IJECRM
159
Asia Pacific journal of marketing and logistics
150
Psychology & marketing
149
The journal of product & brand management
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Journal of marketing communications
135
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
134
Journal of retailing
130
Cogent business & management
128
Journal of hospitality marketing & management
127
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Tourism management : research, policies, practice
127
Journal of business ethics : JOBE
123
Marketing Intelligence & Planning
123
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Springer eBook Collection
116
Journal of service management
114
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Business horizons
104
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ECONIS (ZBW)
43,687
Other ZBW resources
989
USB Cologne (EcoSocSci)
979
RePEc
309
EconStor
198
BASE
70
OLC EcoSci
25
USB Cologne (business full texts)
10
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131
Die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht : Determinanten und Erfolgswirkungen
Hoffmann, Anke
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543291
Saved in:
132
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
133
Die Bilanzierung von Customer Loyalty Programmes gemäß IFRIC 13 : die Neuregelung im Lichte der bislang geführten Diskussion
Zülch, Henning
;
Pronobis, Paul
- In:
KoR : internationale und kapitalmarktorientierte …
7
(
2007
)
11
,
pp. 587-598
Persistent link: https://www.econbiz.de/10003570226
Saved in:
134
Einsatz von Coupons als CRM-Instrument im Einzelhandel : Dimensionen, Determinanten und Wirkungen des wahrgenommenen Konsumentenschutzes aus Coupons
Köhler, Sven
-
2007
Persistent link: https://www.econbiz.de/10003555251
Saved in:
135
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
136
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
Saved in:
137
Customer relationship management and price competition : comments on the raison d'être of customer loyalty programs
Pfeil, Christian
;
Posselt, Thorsten
- In:
Institutions in perspective : Festschrift in honor of …
,
(pp. 175-193)
.
2006
Persistent link: https://www.econbiz.de/10003395313
Saved in:
138
Focus on loyalty
Salusbury, John
- In:
Customising stakeholder management strategies : …
,
(pp. 117-124)
.
2006
Persistent link: https://www.econbiz.de/10003301564
Saved in:
139
Taxonomy of service-based loyalty program members
Hansen, John D.
;
Deitz, George D.
;
Morgan, Robert M.
- In:
The journal of services marketing
24
(
2010
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10008653377
Saved in:
140
Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Vesel, Patrick
;
Zabkar, Vesna
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 396-406
Persistent link: https://www.econbiz.de/10003875627
Saved in:
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