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Social coupons as a marketing...
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Beziehungsmarketing
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2,448
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2,447
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2,315
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2,309
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2,002
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1,925
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1,675
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1,672
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1,668
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1,648
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Bruhn, Manfred
203
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171
Kotler, Philip
131
Kumar, V.
103
Meffert, Heribert
90
Huber, Frank
75
Bauer, Hans H.
73
Pepels, Werner
66
Verhoef, Peter C.
65
Herrmann, Andreas
64
Sheth, Jagdish N.
64
Wiedmann, Klaus-Peter
64
Krafft, Manfred
56
Tomczak, Torsten
54
Han, Heesup
53
Kleinaltenkamp, Michael
53
Hollebeek, Linda D.
52
Palmatier, Robert W.
51
Vrontis, Demetris
49
Keller, Kevin Lane
47
Piller, Frank T.
47
Stauss, Bernd
47
Kirchgeorg, Manfred
45
Albers, Sönke
44
Belz, Christian
44
Mattila, Anna S.
44
Diller, Hermann
42
Esch, Franz-Rudolf
42
Backhaus, Klaus
41
Gil Saura, Irene
40
Burmann, Christoph
39
Madhani, Pankaj M.
39
Ahlert, Dieter
38
Grewal, Dhruv
37
Loureiro, Sandra Maria Correia
37
Reinecke, Sven
37
Thaichon, Park
37
Kitchen, Philip J.
36
Grönroos, Christian
35
Hippner, Hajo
35
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
71
American Marketing Association
58
IGI Global
28
Books on Demand GmbH <Norderstedt>
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Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
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Haufe-Lexware GmbH & Co. KG
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Université Paris-Dauphine (Paris IX)
15
Harvard Graduate School of Business Administration
13
OECD
13
Fachhochschule Reutlingen / European School of Business
12
Information Resources Management Association
12
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
AMACOM
9
Springer-Verlag GmbH
9
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Erasmus Research Institute of Management
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
8
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Duncker & Humblot
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Springer Gabler <Firma>
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UVK Verlagsgesellschaft mbH
7
Universität Mannheim
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W. Kohlhammer GmbH
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American Management Association
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Center of Market Oriented Product and Production Management
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Erich-Schmidt-Verlag <Berlin>
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
USA / General Accounting Office
6
Uni-Taschenbücher GmbH
6
Berliner Wissenschafts-Verlag
5
DePaul University / College of Commerce
5
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Journal of business research : JBR
956
Journal of retailing and consumer services
666
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
446
Journal of strategic marketing
334
International journal of hospitality management
318
The journal of business & industrial marketing
274
Journal of the Academy of Marketing Science
260
The journal of services marketing
235
Journal of marketing
220
European journal of marketing : EJM
212
The service industries journal
205
Journal of marketing management : MM
197
Marketing intelligence & planning
176
Gabler Edition Wissenschaft
173
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
159
International journal of electronic customer relationship management : IJECRM
159
Asia Pacific journal of marketing and logistics
150
Psychology & marketing
149
The journal of product & brand management
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Journal of marketing communications
135
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
134
Journal of retailing
130
Cogent business & management
128
Journal of hospitality marketing & management
127
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Tourism management : research, policies, practice
127
Journal of business ethics : JOBE
123
Journal of service research : JSR
119
Springer eBook Collection
116
Journal of service management
114
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Business horizons
104
Services marketing quarterly
104
Springer eBook Collection / Business and Economics
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Journal of marketing research : JMR
95
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ECONIS (ZBW)
43,540
USB Cologne (EcoSocSci)
979
RePEc
309
EconStor
198
BASE
70
OLC EcoSci
25
USB Cologne (business full texts)
10
Other ZBW resources
6
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151
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
152
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin
;
Lalwani, Ashok K.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
Saved in:
153
Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
Saved in:
154
Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia
;
Artal Tur, Andrés
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
Saved in:
155
Designing competitive loyalty programs : a stochastic game-theoretic model to guide the choice of reward structure
Gandomi, Amir
;
Bazargan, Amirhossein
;
Zolfaghari, Saeed
-
2019
Persistent link: https://www.econbiz.de/10012116221
Saved in:
156
Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs
Filipe, Sandra
;
Marques, Susana Henriques
;
Salgueiro, …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 78-88
Persistent link: https://www.econbiz.de/10011729723
Saved in:
157
The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.
;
Wirtz, Jochen
;
Georgi, Dominik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10011731220
Saved in:
158
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
159
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
160
Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
International journal of production economics
193
(
2017
),
pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
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