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A model of hotel defection at the purchasing stage
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.; Esmark, Carol L.; Noble, Charles H. - In: Journal of business research : JBR 67 (2014) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
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Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 572-592
Persistent link: https://www.econbiz.de/10010387389
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Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa; Fearne, Andrew P.; Duffy, Rachel - In: The international review of retail, distribution and … 24 (2014) 3, pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
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A case study of value-added tax issues on customer loyalty programs in Korea
Lee, Namryoung - In: International journal of economics and finance 6 (2014) 6, pp. 152-158
Persistent link: https://www.econbiz.de/10010370772
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How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf; Zielke, Stephan - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
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Dymanics of price premiums in loyalty programs
Sayman, Serdar; Hoch, Stephen J. - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
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Hotel loyalty programs : how valuable is valuable enough? : Lijia (Karen) Xie and Chih-Chien Chen
Xie, Lijia Karen; Chen, Chih-chien - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10010249707
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Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Jai, Tun-Min; King, Nancy J. - In: Journal of retailing and consumer services 28 (2016), pp. 296-303
Persistent link: https://www.econbiz.de/10011434191
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Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107
Persistent link: https://www.econbiz.de/10011434888