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The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective

Lee, Johnny JiungYee; Capella, Michael L.; Taylor, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2139-2146

Persistent link: https://www.econbiz.de/10010400098

Examining retail customer experience and the moderation effect of loyalty programmes

Lin, Zhibin; Bennett, Dag - In: International journal of retail & distribution management 42 (2014) 10, pp. 929-947

Persistent link: https://www.econbiz.de/10010422006

Zarządzanie relacjami w biznesie : współczesne wyzwania

Mitręga, Maciej (contributor) - 2014

Persistent link: https://www.econbiz.de/10010423376

Loyalty programs and consumer behaviour : the impact of FFPs on consumer surplus

Behrens, Christiaan; McCaughey, Nathalie - 2015

Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue of sponsoring airlines increases. Prior research relies on aggregate industry data to study FFPs. We examine the impact of FFPs on individual consumer behaviour in a quasi-natural experimental set-up...

Persistent link: https://www.econbiz.de/10010510073

Loyalty program in Africa : risk-seeking and risk-averse adventures

Mlozi, Shogo - In: Tourism review : the official journal of the AIEST 69 (2014) 2, pp. 137-157

Persistent link: https://www.econbiz.de/10010410762

Living "up in the air" : meeting the frequent flyer passenger

Castillo-Manzano, José I.; López-Valpuesta, Lourdes - In: Journal of air transport management 40 (2014), pp. 48-55

Persistent link: https://www.econbiz.de/10010412013

How endowed versus earned progress affects consumer goal commitment and motivation

Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654

Persistent link: https://www.econbiz.de/10008747731

Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory

Walter, Eva; Steyrer, Claudia; Wiesel, Stefan - In: European retail research 24 (2010) 1, pp. 71-95

Persistent link: https://www.econbiz.de/10008759807

Mitglieder-Bonussysteme als Instrument zur Erfüllung des Förderauftrags in Kreditgenossenschaften

Diel, Annika; Klaus, Johannes; Doluschitz, Reiner - In: Aktuelle Herausforderungen der Kreditgenossenschaften, (pp. 19-34). 2012

Persistent link: https://www.econbiz.de/10009678050

The influence of reward program membership and commitment on hotel loyalty

Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307

Persistent link: https://www.econbiz.de/10009272016

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