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Oliveira, Pedro - In: Journal of business anthropology 1 (2012) 2, pp. 197-217

, clients and anthropologist as a particular kind of ‘equivocation’. A wine branding research case is given as an example. …

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Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

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Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013

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Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework …

Persistent link: https://www.econbiz.de/10012510953

Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357

Persistent link: https://www.econbiz.de/10011627150

Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90

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Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383

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Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 434-456

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Farber Canziani, Bonnie; Byrd, Erick T. - In: Journal of wine economics 12 (2017) 4, pp. 370-377

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