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The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
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The role of mentoring in promoting organizational commitment among black managers : an evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10003709489
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The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business market management : jbm 1 (2007) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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Marketing control rights and their distribution within technology licensing agreements : a real options perspective
Boyd, D. Eric; Brown, Brian P. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 659-672
Persistent link: https://www.econbiz.de/10009621885
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Introduction to the special issue : B2B advertising
Brown, Brian P.; Swani, Kunal; Mudambi, Susan M. - In: Industrial marketing management : the international … 89 (2020), pp. 578-580
Persistent link: https://www.econbiz.de/10012291387
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The untapped potential of B2B advertising : a literature review and future
Swani, Kunal; Brown, Brian P.; Mudambi, Susan M. - In: Industrial marketing management : the international … 89 (2020), pp. 581-593
Persistent link: https://www.econbiz.de/10012291391